ISBA/NMG Guideline on ‘Product Placement’ (ISBA - Incorporated Society of British Advertisers)

(Source: ISBA - Incorporated Society of British Advertisers) As the latest Bond movie hits our screens, ISBA, in association with NMG Product Placement, has produced timely Guidance, which explains the difference between Product Placement and Prop Placement.- As the latest Bond movie hits our screens, ISBA, in association with NMG Product Placement, has produced timely Guidance, which explains the difference between Product Placement and Prop Placement. Product Placement has been allowed in UK produced programmes and films for decades. Under the title 'free prop supply' the BBC Producer Guidelines and Ofcom Guidelines permit products to be supplied for inclusion in productions provided no...